SELECTED WORK

1. Kindfull

Logo, Brand Identity, Art Direction, Packaging, Environment

Brand identity and packaging system development for Kindfull, Target’s exclusively owned cat and dog food brand. Creating a world of good for your pet.

Credits: David Hartman, Andrea Hyde, Nick Brue
Illustration: Winneke de Groot, Felix van Dam, Josep Puy
Photography: Josh Grubbs

2. Colita

Logo, Brand Identity, Print, Environment

Danny Del Prado's restaurant in the Armatage neighborhood of Minneapolis integrates the incredibly diverse flavors of Oaxaca with barbecue and smoking techniques from around the world.

3. All In Motion

Logo, Brand Identity, Packaging, Environment

Branding for Target’s flagship active lifestyle brand inspiring the potential in every body. Only at Target.

Credits: David Hartman, Missy Wilson, Nick Brue
Photography: Josh Grubbs

4. Oncodea

Logo, Brand Identity, Packaging, Digital, Art Direction

Brand identity system for Oncodea, a biotech company bringing the future of early cancer detection to the masses. Oncodea’s proprietary AI-powered technology combines cancer molecular fingerprint data and machine learning to predict results of unknown cancer samples, leading to faster detection and better outcomes.

Credits: Worked completed with DBC

5. BACKSPACE

Naming, Brand Identity, Print, Environment, Interior Consulting

BACKSPACE is a photo studio available for rent on the edge of downtown Minneapolis.

Photography: Nick Fay

6. Goodfellow & Co

Logo, Brand Identity, Packaging, Art Direction

Launched in 2017, Goodfellow & Co is Target's menswear and grooming brand that instills confidence with every wear. The brand is focused on efficiency through quality pieces designed to fit.

Credits: Todd Waterbury, Scott Swartz, David Hartman, Steve Jockisch, Ryan Damien, Nick Brue, Anthony Lane, Graham Hall
Illustration: Janne Iivonen

7. Suncup

Logo, Brand Identity, Packaging, Illustration, Merch

SunCup is an iconic beverage brand with a rich history spanning over 50 years – a family-owned business manufacturing and packaging their assortment of 100% natural juices in the US. Our rebrand presented a bold new expression for SunCup to expand and launch in a retail environment.

Credits: Work completed at DBC

8. Martina

Logo, Brand Identity, Print, Signage

Brand identity for Martina, an Argentinian-Italian restaurant in Minneapolis created by chef Daniel del Prado.

Photography: Caylon Hackwith

9. Universal Thread

Logo, Brand Identity, Packaging, Environment

Brand development for Target’s Universal Thread Goods Co – a denim brand that builds confidence through feel-good style and quality that lasts.

Credits: Todd Waterbury, Scott Swartz, David Hartman, Steve Jockisch, Nick Brue
Illustration: Land

10. Smartly

Naming, Brand Identity, Packaging, Brand Voice, Copy, Illustration

Brand identity and packaging system for Smartly, Target’s own lower-priced essentials brand. Smartly offers guests reliable everyday items that they can be confident to use and proud to display in their homes.

Credits: Todd Waterbury, David Hartman, Missy Wilson, Nick Brue, Anthony Lane, Mike White, Steve Chirhart, Erin Duffy

11. Wild Fable

Logotype, Brand Identity, Packaging, Art Direction

Wild Fable is an apparel & accessories brand for young adults. This inclusive, trend-forward brand launched in August 2018 and introduced swimwear in 2023. Wild Fable is designed to let guests create their own styles for life’s many moments.

Credits: Todd Waterbury, Scott Swartz, David Hartman, Missy Wilson, Nick Brue
Photgraphy: Clara Balzary, Josh Grubbs

12. Penny’s Coffee

Logo, Brand Identity, Packaging, Print, Environment

Full brand development for the original, iconic Penny’s coffee shop in downtown Minneapolis.

13. Grandpa Josh

Logo, Brand Identity, Packaging, Illustration, Digital

Grandpa Josh is a Midwestern meat seasoning company that approached us in need of a brand positioning renovation. We revived the brand by building a colorful backstory and creating a lovable character brought to life in a new brand voice and a modernized Midwestern visual aesthetic.

Agency: DBC

14. Porzana & Flora Room

Logo, Brand Identity, Print, Environment

Full brand development for Porzana, an Argentinian steakhouse by Chef Daniel del Prado, located in the North Loop of Minneapolis.

15. Jack Daniel’s

Logomark, Brand Identity, Packaging

2016 marked 150 years of the Jack Daniel Distillery, the Oldest Registered Distillery in the US. To mark the occasion, we created an identity and system incorporating familiar iconic elements, applied to special packaging, events, advertising and more.

Two special whiskeys also commemorate the historic milestone. A crafted box packages a special, super premium expression of Jack Daniel’s Tennessee Whiskey. A second expression is a special 86 proof, Old No. 7 Tennessee Whiskey. Both are invitations to celebrate the legacy of a famous American classic.

Credits: Alan Colvin, Nick Brue, Matt Erickson
Agency: Cue

16. Complete Human

Logo, Brand Identity, Packaging, Print

Complete Human seeks to redefine true health and provide the tools to support each person’s unique journey. CH produces high quality, ethically sourced and scientifically backed ingredients to create innovative cutting-edge products for the modern consumer.

17. Wovenbyrd

Logo, Brand Identity, Print, Environment

Wovenbyrd was born from a passion for helping others build a restful sanctuary at home. It’s their belief that furnishing your dream haven should be easy, affordable and an authentic expression of your personal identity.

18. El Jimador

Logo, Brand Identity, Packaging

El Jimador Tequila had grown to be the number one selling tequila in Mexico. The brand needed a more premium expression to compete in a saturated U.S. market without alienating loyal Mexican consumers. We created a new elevated expression of the brand, validating equities with consumer insights.

We gave the bottle a stronger silhouette, and an embossed jimador on the bottle to strengthen the brand icon. New brand language was created to tell a more complete story, using a seal to authenticate el Jimador’s provenance within the Casa Herradura family. Metallic colors differentiate blanco, reposado and añejo expressions, and a motif of agave and coas reinforce el Jimador’s hand-harvested story.

Credits: Alan Colvin, Nick Brue
Agency: Cue

19. Neon Tiger

Naming, Logo, Brand Identity, Print

Brand identity for Neon Tiger, a modern cocktail bar located in the North Loop of Minneapolis.

Photography: Roy Son
Illustration: Arna Miller

20. Walmart SparkShop

Apparel & Merch Design, Photo Art Direction

A selection of apparel and merch design created and executed for Walmart’s SparkShop.

Illustration: Ilya Milstein
Photography: Nick Fay
Agency: DBC

21. Greenhouse

Naming, Logo, Brand Identity, Print, Digital

Greenhouse is a golf-focused, full-service video production house based in Minneapolis.

22. Ours

Logo, Brand Identity, Packaging, Print, Digital

OURS is a start-up brand providing unique and aspirational baby products for the new modern parent. OURS is committed to the idea that parenting is a shared collective experience and responsibility.

23. Askov Finlayson

Apparel & Merch Design

Keep The North Cold – it’s not a slogan – it’s Askov Finlayson’s mission as a Certified B Corp, and a commitment they make each and every day to help protect the very thing that their products are designed to celebrate: Winter. We call this approach Climate Positive, which means taking responsibility for our environmental impact and doing more good than harm. It’s about holding ourselves accountable to the planet and making sure that when it comes to the climate crisis, we are part of the solution.